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Marketing Specialist
  • United Kingdom - England - Coventry -
1 year ago
£35000 - £40000 Per year
Marketing Manager
Permanent,Full-time
Job Description

Your responsibilities will include:

--Conduct market research to analyse customer requirement and trends

--Tailor global marketing programs to UK market needs

--Collaborate with the global marketing team and the affiliate local teams to drive brand awareness, demand- and lead generation and other marketing efforts

--Manage content creation planning and writing with local teams before handover to design/publication

--Manage, execute and monitor local digital campaigns in partnership with local teams and in alignment with global programs

--Plan and execute customer events and marketing initiatives to reach target group through an omni-channel approach

--Technical set up of marketing campaigns in Marketing Automation for optimised communication

--Assist analysing marketing data and report to internal stakeholders (campaign results, conversion rates, leads, etc.)

--Support lead management process and qualification for hand over to the sales team


Required Knowledge, Skills, and Abilities

Your profile:

--Bachelors or Masters Degree in Marketing, Digital Marketing or equivalent study and/or minimum 3-5 years professional experience

--Understanding marketing elements and approaches (with specific focus on digital marketing such as SEO, Google AdWords, Social Media)

--Experience in copy writing and editing (press releases, webpages, editorials etc.)

--Demonstrable experience in marketing data analytics and tools

-- Understanding and solid skills in CRM (Salesforce) and Marketing Automation Tools

-- Exceptional analytical, communication, writing and presentation skills

--Ability to work well in a fast-paced, collaborative environment, being able to integrate and work in a global team

-- Dynamic person with a proactive and collaborative attitude

--Willingness to travel between UK locations and marketing events, as well as occasional travel to global HQ in Austria

Package:

-- Attractive annual salary dependent on experience

-- Relocation assistance

-- PMI + cashplan

-- Life assurance (3x annual salary)

-- Professional memberships (e.g. IMechE)

-- Internal and external training

-- Bike to work scheme


Reference no: 100819

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