Job Description

This is an exciting 12 months FTC role, responsible for planning, influencing and executing the Financial Services social business strategy and campaign execution including the development of content, activating paid media and driving key metrics such as revenue, awareness and engagement.

You’ll play an advisory role to our business using your experience and expertise in financial services to guide the development of our social presence, writing effective business cases to secure investment and working closely with the wider marketing function to align your strategy to overarching commercial objectives.

You will brief and consult with the paid media and audience team to ensure audience reach is effective, budget is maximized through reach, engagement, key ROI metrics and brand promotion.

Working together to seek new ways to test and develop new initiatives that will realize improved performance now or in the future either through a social channel or paid social innovation. This will form a compelling strategy that creates an environment where John Lewis is visible to engaged audiences at the appropriate touch points and with clearly defined guidelines.

Required Knowledge, Skills, and Abilities

• Excellent paid social media experience across strategy, execution and analysis, ideally within a FS environment
• Experience leading social strategies across major platforms eg Meta, YouTube,
• Significant budget management of +£1M annually
• Multiple stakeholder management with strong experience presenting, reporting and influencing senior stakeholders
• Insight, data and analytics - experience in reporting, social media analytics and listening
• Wider paid media marketing experience (Programmatic display, PPC, SEO)
• Experience leading, coaching and developing teams
• Influencer management experience / knowledge
• Online experience within retailMarketing/Business related degree or equivalent experience