Job Description

• You’ll be reporting to the Senior Account Director and Head of Health & Pharma To manage a portfolio of clients, coordinating projects, budgets and taking responsibility for growing revenue as well as the day to day management of these accounts
• To drive business growth through existing clients, developing a proactive action plan for your accounts in order to meet client retention and budget target
• To specifically identify, propose, upsell and implement new projects and campaigns in order to meet and exceed each customer’s ROI and service expectations and to maximize revenue and profit
• Run meetings and workshops (e.g. kick off meetings, project & results meetings)
• Manage clients expectations so we deliver more than expected, earlier than expected
• To produce and monitor accurate and clear forecasting on a regular basis
• Identify scope creep when clients ask for more than is agreed on and suggest a solution (upsell or agile adjustment)
• Solve client problems; you’ll burrow to the results needed (not the wants) and find a way to deliver.
• Monitor your own billing; you will have billing KPIs that you should hit or speak to your line manager about why it won’t happen (sometimes life gets in the way!)
• Presentation creation and digital delivery to clients. Explain to them why we took the approach we did and why they should think it’s wonderful!
• Join pitch teams when pitching for new business
• Have clients love you
• Makes things happen. You lead from the front and find a way of excelling when things are possible and achieving the impossible
• You’ll need to be proficient with Google Analytics and confident in your ability to learn how to use other reporting platforms.
• A deep understanding of the Social Media landscape and how each platform or channel can be best used to meet our client’s goals.
• Draw insights from data and spot opportunities for improvement in websites and campaigns
• You’ll understand the website design and build process and how content management systems work
• You’ll understand the key technologies TPX use and be able to communicate with clients confidently about them
• Have a keen interest in technologies and digital marketing techniques (you’ll be an enthusiast and always learning)
• To develop knowledge on an ongoing basis of developments in SEO, paid search, display, retargeting, email marketing, affiliate marketing, social, conversion optimization, inbound marketing and other key, relevant channels that provide traffic and conversions for clients and to share this with your team
• To report to the Senior Account Director and Head of Pharma on the performance of your customer accounts and status of relationship.
• Reporting regularly on budgets and work
• Following processes in place and developing/ introducing processes that work for you in managing your clients and budgets
• Document, workshop and report on opportunities arising from managing accounts

Required Knowledge, Skills, and Abilities

• A minimum of 5 years’ experience in a senior account management or account director role gained within the digital and wider marketing sector
• Experience of complex design and build projects with budgets greater than £50k or campaign budgets of £250k +
• Experience developing social media strategies and managing brand campaigns across multiple platforms, e.g. Linkedin, Twitter, Facebook & Instagram (with a media team)
• Experience co-creating strategies for campaigns across multiple platforms, drawing on experience and research
• Confident with senior clients, running workshops and discussing commercial and digital strategy be looked upon by our clients as the expert in digital
• Experience of running retained clients (either support or campaign)
• Specific experience of significantly optimizing website or campaign results by devising and implementing innovative strategies and ideas
• Project management experience
• Highly numerate and passionate about delving into – and drawing insight from - data
• Highly commercial
• Proactive and highly organized with excellent information management skills and a proven ability to multitask
• Able to meet tight deadlines and remain calm under pressure
• Excellent communication and presentation skills and ability to deliver clear concise ideas to internal and external stakeholders
• Able to work both solo and as part of a team
• Excellent negotiation skills

Key behaviors

• Excellent attention to detail
• Analytical and inquisitive
• Passionate about digital with a general thirst for digital knowledge
• Always thinking strategically on behalf of TPX and the client
• Communication is always concise, precise and convincing
• Ability to present complex technical strategies with confidence and gravitas
• Team first. Team first. Team first.
• Bright, motivated and driven, with the motivation to lead by example
• Positive thinker, with a can-do attitude
• Reliable, flexible and cooperative
• Diplomatic and tactful
• Personable and approachable, with an enthusiastic and motivational nature
• A passion for excellence
• Have a complete understanding of the client's business and market
• High energy and committed with a genuine sense of fun