Job Description

Working across global accounts, the Digital Account Director will be responsible to planning, project management and consistent delivery of digital strategies within agreed budgets and timescales and addressing client objectives.

• Manages multiple significant digital projects independently with assigned team
• Oversees the effective delivery of all digital marketing and social media projects across the company, coordinating with account teams and managing of digital resources
• Acts as an expert in planning and implementing campaigns to make sure that best practice applies to all client-facing digital communications and marketing initiatives
• Line manages 2+ direct report and supports their development
• Supports new business efforts, participating in developing proposals and pitching to clients, proactively contributing creative ideas and driving organic growth on existing accounts
• Builds and maintains strong relationships with clients and their digital teams, as well as cross-functionally throughout the network

Key Accountabilities

• Lead and maintain relationships with clients, being viewed as a confident, trusted and respected advisor, being able to challenge when appropriate
• Serve as strategic digital counsel and demonstrate ability to understand client requirements and translate them into tailored digital solutions that meet the client's needs and business objectives quickly and effectively
• Demonstrate strong project management competencies through day-to-day leadership and management of digital projects, meticulously managing finance and progress, and keeping in regular contact with the client about ongoing performance
• Facilitate/moderate client digital workshops and events, including related digital trainings, digital trend overviews, etc., bringing strong presentation, persuasion and negotiating skills
• Own opportunities to demonstrate client counsel and strategic skills, in particular with digital services teams within our client groups.
• Promote the value and importance of client feedback and develop a client-focused culture.
• Manage post project evaluations, highlighting strengths and identifying opportunities to improve future campaigns and use client feedback to make continuous improvement to client service
• Develop a broader understanding of the client relationship, and constantly update and maintain an understanding of client's business and sector to improve counsel to client; become an extension of the client's internal team
• Encourage team to complete all administration and reporting internally and in line with client requirements and SOPs.
• Manage workflow on accounts, planning ahead and anticipating staffing requirements and proposing solutions
• Ensure high-quality and consistent delivery of user-centric data-driven digital strategy and planning to support communications, PR and funnel marketing to effectively leveraging owned, earned and paid media to achieve client objectives
• Apply strong writing skills to all projects, providing thoughtful content strategy and editorial guidance to digital and account team members, ensuring overall quality in all outputs
• Expert management, implementation and driving performance of:
• Copywriting and content development
• Search engine optimization (SEO), including planning and delivering SEO audits and performance analysis, keyword research, and ongoing optimization (local, technical, video) for client websites and content
• Search and display campaigns for clients across Google, Bing Ads and similar. This includes campaign planning and optimization for search network adverts, display adverts, video campaigns, and programmatic and re-targeting campaigns
• Targeted organic and paid social media campaigns for clients across all available social media and messaging platforms
• Promoted and paid content campaigns across content syndication channels
• Video marketing campaigns across TikTok, YouTube, Facebook, Instagram and similar
• Email marketing campaigns, along with campaign optimization and use of industry standard platforms such Mailchimp, Dotmailer, Marketo, Salesforce and similar
• Apply significant experience of conversion tracking, analytics and reporting across all channels, including establishing benchmarks and use of industry standard platforms such as Google Analytics
• Confidently liaise with clients' digital and IT teams to ensure campaigns and platforms are set up correctly, and performance tracked appropriately.
• Develop excellent relationships with internal digital teams across the network, as well as external third party suppliers.
• Connect internally with appropriate colleagues, providing appropriate skills and input to programmes and activities
• Continuously update and maintain understanding and knowledge of the digital marketing landscape, as well as the digital healthcare market in which our clients operate and our own competitive landscape
• Demonstrate and maintain up-to-date knowledge and capability in all main platforms and software packages including Google Analytics, Google Ads, Bing Ads, social media monitoring and management tools, as well as Adobe Photoshop and MS Office
• Achieve billability target of 85%
• Complete your timesheets accurately and submit at the end of each week
• Create and review programme budgets, including monitoring budgets, negotiating and finalizing budgets with clients, developing forecasts and programme phasing, and preparing for and lead end-of-month recognitions with clear understanding of over- and under-spend and how to remedy it
• Proactively encourage the team to drive, deliver and understand the importance of participation and completion of fee forecasts, timesheets, resourcing and other key processes
• Work closely with finance team, and contribute to year-end reconciliations
• Ensure contracts are in place before commissioning work with suppliers
• Ensure highest efficiency in running of team; lead on input to resourcing meetings and flag any issues to senior team in real time
• Coach, mentor and motivate colleagues to understand user-centric and data-driven decisions and iterative working across digital channels.
• Actively lead and support others to lead and participate in team meetings and share client and company information to keep team informed and engaged.
• Use team meetings to become an essential part of team communication.
• Communicate to the team any priorities, deadlines, developments, and decisions made, involving key senior staff as needed.
• Ensure team's work is planned and prioritized effectively to ensure completion according to client requirements and deadlines.
• Support the business teams in delivering programmes by proactively driving the quality and direction of digital activity, highlighting any potential issues to senior team members.
• Maintain regular communication with team members at all levels to ensure the team operates in most effective and efficient way to meet and exceed client needs.
• Define and develop a role within the agency outside of client work.
• Understand industry compliance environment and operate within client standard operating procedures (SOPs) and national / international guidelines
• Show understanding of legal requirements and best practice in governance of digital channels and activities; grow confidence to identify areas that require governance
• Manage teams and business in accordance with all legal, financial, HR and other company policies and procedures
• Be professional and uphold the highest standards of accuracy and quality at all times
• Proactively stay up-to-date with all relevant training and development provided / needed

Required Knowledge, Skills, and Abilities

• A minimum of a Bachelor's Degree or equivalent, preferably in communications, marketing, digital marketing, business or health and science related fields
• 10+ years' previous experience from agencies working in digital communications, marketing and healthcare sectors, with experience of delivering integrated digital and social media campaigns on multiple accounts
• Ability to think critically, solve problems creatively and effectively
• Good financial understanding and experience with tracking budgets
• Proven managerial experience and acumen, and leadership skills
• Strong written and verbal communication skills
• Proficient in Google Analytics, and significant experience of using digital marketing channels and tools
• Up-to-date with the latest digital and social media trends, techniques, and technologies
• Knowledge of relevant guidelines and legislation related to digital marketing (e.g., GDPR)
• Professional accreditation in digital marketing from CIM, IDM or similar
• Familiarity with healthcare, pharmaceutical and biotechnology industries
• Understanding of operating in highly-regulated industries, including health communications regulations (e.g. ABPI)