Job Description
Responsible for maximizing revenue and profit associated with rooms and catering. Position is accountable for pricing, positioning and inventory management of transient, group and catering segments. Oversees all the processes associated with demand, revenue, forecasting, inventory management and opportunity analysis. Works with stakeholders to develop the hotel’s sales strategies and ensures implementation. Identifies future revenue opportunities for both individual properties and collective activities for the market, and effectively communicates strategies within the Hotel teams. Maintains productive relationships with stakeholders, including Area Leadership, General Managers and Owners.
This Revenue Management leadership position is responsible for providing market strategy expertise and leadership to General Managers, Property Leadership teams and Market Sales Leaders at the 8+ properties that participate in the South West England & Wales organization.
KEY RESPONSIBILITIES:
- Provides revenue strategy expertise and leadership to general managers and property leadership teams.
- Advocates system adoption and maximizes use of Marriott’s tools and resources.
- Determines sales strategies and communicates to Market Sales leadership, Marketing Communications teams and Property Leadership.
- Establishes and maintains effective and rational pricing strategies for rooms and catering.
- Develops and executes the hotel(s) strategic plan(s).
- Accountable for the annual pricing process for transient, group and catering segments.
- Accountable for and supports senior team members with the annual business planning process and room revenue budget preparation.
- Evaluates effectiveness of property participation in electronic sales channels. Validating hotel participation, rate set up, information accuracy and competitor positioning.
- Analyzes competitive sets, price positioning, seasonality, mix and displacement on a continuous basis.
- Analyzes Market and Tracts STR information to assist in development of RevPAR Index forecasts.
- Identifies and communicates revenue and profit opportunities to property leadership teams and sales organization.
- Provides critical input to Market Leaders for development of property and overall market sales strategy.
- Ensures hotel strategies conform to brand philosophies and initiatives.
- Prepares and leads Quarterly Demand Generation meetings (agenda, supporting documentation etc) to foster collaboration and teamwork among the participating hotels.
- Periodically attends sales strategy meetings at each of the hotels
- Conducts sales strategy analysis and refines as appropriate to increase market share for all properties.
- Provides guidance on group and catering pricing and provides input on business evaluation recommendations.
- Leads holistic market discussions and provides strategic recommendations for citywide groups and special events.
- Supports market demand generation activities and ensures execution of implementation and analysis.
- Analyzes period end and other available systems data to identify trends, future need periods and obstacles to achieving goals.
- Assists GSO and Market Sales with annual account review process.
- Attends meetings to plan, organize, prioritize, coordinate and manage activities and solutions.
- Ensures compliance with Marriott policies and procedures.
- Enforces Marriott’s Best Rate Guarantee and monitors rate parity results across all channels.
- Develops and manages internal key stakeholder relationships, working closely with the Area Leadership Team and General Managers.
- Develops external stakeholder relationships including attending Convention and Tourism Board meetings and networking with peers.
- Utilizes interpersonal and communication skills to lead, influence, and encourage others; advocates sound financial/business decision making; demonstrates honesty/integrity; leads by example.
- Provides targeted and timely communication of results, achievements and challenges to the stakeholders, in the form of reports and presentations.
- Supports Owner and Area Team Meetings, presenting and providing holistic market insights.
- Leads a team of Revenue Management associates who are each providing support to multiple properties.
- Develops specific departmental goals and plans to prioritize, organize, and accomplish assigned tasks.
- Develops goals and communicates performance expectations in accordance with job descriptions and monitors progress.
- Completes goal setting process through appropriate goal setting tools.
- Ensures that the interview and selection process is followed as per Marriott standards, and all new team members receive a structured onboarding.
- Manages the LPA process and supports career progression through utilization of career pathing and training resources.
- Oversees and manages the department P&L
- Works with Finance Support to monitor cost recovery of departmental costs, and non payment is flagged to the Area Leadership team.