Job Description

• Own the budget for offline Asda Money & Asda Gift Card marketing.
• Responsible for reporting on costs versus plan and return on investment of all marketing including partner funded.
• Provide briefs for Asda Money & Asda Gift Card offline marketing and manage through to delivery.
• Own and develop the Brand Guidelines for Asda Money and Asda Gift Cards.
• Manage Gift Card stock levels, forecast production and manage costs.
• Own the Agency design process for Asda Gift Cards (plastic and eGift) and range reviews.
• Provide insight and updates on competitor marketing for Asda Money and Gift Cards.
• Responsible for the in-store customer experience, ensure Gift card fixtures are easy to shop and Asda Money Point of Sale raises customer awareness and drives online visits.
• Develop the Asda Money and Gift Card Brands – making sure they are modern, relevant and recognizable.
• Responsible for brand consistency of Asda Money and Asda Gift Cards across all channels.
• Work with our partners to ensure all their marketing is on brand.
• Talk to our customers to check our brands deliver on their promise – to be credible, friendly and great value
• Leverage design and production cost savings across Walmart markets and Asda Categories (e.g. Licenses and Product Design)
• Ensure existing suppliers deliver LCOM
• Provide specialist product area information to the Asda customer function for marketing planning.

Primary Responsibilities:

• Appropriate licenses must be obtained for card designs
• Responsible for ensuring all partners and outsourced agencies adhere to Walmart policies and audit processes, backed up with appropriate contractual agreements and MI
• Responsible for Asda operating within its regulatory remit and ensuring its obligations to its regulated Principals are met at all times
• Accountable for measuring and complying with Treating Customers Fairly principles as set out by the FCA (Financial Conduct Authority) to ensure Asda's reputation is managed positively
• Accountable for ensuring Asda meets all its requirements under its FCA permissions
• Ensure partners sign off all marketing collateral from a Legal and Compliance perspective.

Required Knowledge, Skills, and Abilities