Job Description

Responsibilities:

• Develop and articulate relevant marketing implications from strategic consulting engagements across multiple projects simultaneously;
• Design, facilitate and structure a variety of projects, including brand identity, brand positioning, creative prototypes, segmentation, customer journey, and customer experience;
• Work with other consulting team members and design team to bring strategic and tactical recommendations to life for clients;
• Orchestrate the design process with visual designers and experience designers;
• Bring specific knowledge, skills and processes in strategic planning and train others on strategic planning best practices, including:
  • Crafting customer personas from segmentation data and analysis,
  • Mapping customer journey and ecosystem,
  • Developing communication platforms aligned to segments and journey stages,
  • Drafting creative and experience briefs;
• Demonstrate thought leadership on new and innovative programs, tactics and customer experiences in the marketing world, both within and outside pharmaceuticals;
• Partner with Managers and Principals to drive business development and client relationships;
• Serve as an active leader in the Creative & Design Expertise Center;
• Cultivate the marketing expertise of our people.

Required Knowledge, Skills, and Abilities

Bachelor’s degree required, advanced degree welcomed; The ideal candidate would have worked for both an advertising agency and digital agency, so they have a solid understanding of brand building and digital strategy / journey work; 7-10 years of relevant work experience in strategic planning for a branding firm, advertising agency or digital agency, pharmaceutical industry experience is preferred; Understanding of account, creative, and operational agency processes; Ability to effectively partner with end clients, consultants and agency personnel across disciplines (i.e., marketing, sales, account and creative) to orchestrate effective pull-through strategies in the development of customer engagements/experiences; Deep understanding of strategic brand segmentation, targeting, positioning, customer journey and customer experience; Adept at distilling complex concepts and communicating a big idea; Ability to take business insights and strategies and conceive of innovative, relevant, and tangible activation ideas; Eagerness to build a new capability within a consulting organization; Strong analytic and problem-solving skills; Excellent oral and written communication skills, ability to guide construction of compelling visuals for presentations across a variety of contexts; Willingness to support project and client stakeholders remotely and in-person as required and in line with our's latest travel policies Supervisory experience preferred.