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Copywriter
  • United Kingdom - Scotland - Edinburgh -
2 years ago
Web development
Full Time
Job Description

As a copywriter in the self-service growth team you'll be responsible for writing engaging content and copy that increases conversions and reduces churn through personalized and automated emails, landing pages, ads and more. You'll also make sure that we're maintaining brand consistency across all channels you're in charge of.

Copywriter Responsibilities:

  • Write and optimize copy for email onboarding
  • Write and optimize copy for landing pages
  • Help user test and A/B test the copy in all of the above
  • Collaborate with Designers to enrich copy with visual aids, like images and charts
  • Coordinate translation of all copy you create with the internationalization team
  • Use SEO practices to optimize content
  • Interview customers to generate creative ideas for the email funnel

Required Knowledge, Skills, and Abilities
Excellent writing and editing skills, with a keen eye for detail. Experience with email funnels and on boarding copy. Ability to write creative copy both for large pieces of content (e.g. long-form content. On landing pages) and shorter text (e.g. short emails or ads) as well as microcopy (e.g. CTAs) A portfolio of published content showcasing your skillset. Previously worked in a B2B SaaS company. Speak multiple languages. Have experience working with localization of content Have UX/design experience.

Reference no: 24890

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