Job Description

As they execute their plan for further growth and diversification they are keen to appoint a Marketing Director to lead and own the full marketing strategy for the bank. This is a rare opportunity to join an ambitious bank offering a 'blank canvass' for the right marketing professional to use their skills and experience to build a market-leading presence for the bank and its products. Responsibilities include: - Evaluating and developing the marketing strategy and plan. - Planning, directing and co-ordinating marketing initiatives across all products and platforms. - Research - product, services and competitor focussed. - Working with sales to develop pricing strategies, maximising market share and profits. - Promotional activities and building brand awareness and positioning. - Closely supporting sales and lead generation efforts. - Co-ordinating and managing marketing projects. - Digital marketing strategy including social media marketing and content marketing. - Company conferences, trade shows and major event participation. - Defining and delivering a clear message in a distinctive tone from a branding and marketing perspective.

Required Knowledge, Skills, and Abilities

- Marketing leadership experience in a bank, building society or similar financial institution / lending business. - A relevant business degree and / or marketing qualification. - Proven marketing campaign experience. - A strong grasp of digital marketing such as social media and content marketing. - Product experience which may include savings, SME lending, asset finance, invoice finance or similar. - Strong stakeholder experience - able to influence a high profile leadership team / Board. - Budgetary control experience.