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Digital Marketing Executive
  • United Kingdom - Scotland -
1 year ago
£25000 - £30000 Per year
Administrator
Permanent,Full-time
Job Description

This role will require you to write eloquent, persuasive and informed copy for the company website, blog and email marketing campaigns. Take charge of important relationships with their external marketing and PR agencies and be their first point of contact, working with them to create posts on LinkedIn, Twitter, Medium, Facebook, Instagram, Pinterest and more. A crucial aim of this role is to increase the follower count and engage with existing and potential customers to improve our brand reputation and drive targeted traffic to their websites. Lastly, you’ll analyse and report on the performance of campaigns and take relevant action on insights gained to ensure maximum return. Have a look at the full responsibilities below:

Key responsibilities

In this remote based graduate Marketing job, your responsibilities will include:

  • Plan and deliver online promotional activities such as, but not limited to:
    • Email marketing
    • Articles and blog posts
    • Website landing pages
    • SEO
    • Display ads
    • Social media
    • Webinars
  • Collaborate with external marketing agencies and provide content and support
  • Provide complete performance reporting and analysis on all marketing campaigns and take relevant action on insights gained to ensure a maximum conversion rate for the app
  • Write and publish blog posts on our website and external platforms such as Medium
  • Create and publish social media posts and engage with customers
  • Increase awareness of the brand through storytelling and customer relationship management

Benefits of the job

  • A competitive starting salary.
  • 30 days holiday plus bank holidays!
  • Paid Gym Membership
  • Company MacBook and iPhone

Required Knowledge, Skills, and Abilities
A 2.1 degree from university Excellent writing skills with a strong attention to detail and ability to craft engaging content Ability to analyse data using tools such as Google Analytics Social media tools such a Zoho Social, Hootsuite or similar Experience with biddable media Understand SEO tactics and deploying this in website content and other company copy Enthusiasm for new digital marketing technology Ability to quickly build strong working relationships Be a self-starter with the ability to work on own initiative and as part of a wider team Ideally experience with Adobe Suite and WordPress – not essential though!

Reference no: 33420

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