Job Description

Managing all marketing for the company and activities within the marketing department.
* Developing the marketing plan and strategy in line with company objectives.
* Manage the company's marketing budget, determining forecast expenditure for FY.
* Ensure the delivery of marketing activity is within agreed budget and time frames.
* Works with marketing staff to plan, develop and oversee marketing campaigns, for internal and external marketing objectives.
* Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback.
* Monitor and report on effectiveness of marketing campaigns.
* Planning and managing the launch of new products.
* Monitor the effectiveness of Google Ads accounts.
* Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
* Monitor, review and report on marketing activity and results to senior executives, to maintain effective internal communications.
* Liaise with external agencies (PR, design and printing).
* Overall responsibility for brand management and developing overall brand awareness internally and externally.
* Organise and attend exhibitions as and when required.
* Proof reading marketing content.
* Provide support to the marketing team - carrying out marketing tasks where required.

Required Knowledge, Skills, and Abilities

This role involves management of other members of the marketing team. Responsibility for company's marketing budget: forecast and actual expenditure. The role is office based but may require some travel abroad to attend international exhibitions and other events. As part of the Marketing team, the role will involve good working relationships with all ETL and Atlantic internal departments in the business, particularly Sales. As well as external parties such as suppliers and agencies.