Job Description

• Scope, build, deploy, and measure multiple email campaigns, journeys and workflows in Klayvio across email and social media
• Optimize email templates and campaigns based on repeated a/b testing and best practice
• Create retention programmes, such as birthday club and VIP clubs
• Maintain the content marketing calendar and define content requirements in collaboration with the head of ecommerce, sales, digital marketing, pr, product and design
• Recommend exciting new ways to reach and engage the customer base, developing test strategies around those opportunities.
• Manage affiliate platforms and content partnerships to drive profitable sales and attract the right customers
• Support PR agency and drive influencer activity
• Evaluate CRM and ESP platforms and configure the best solution for the business

Required Knowledge, Skills, and Abilities

Strong commercial acumen and knowledge of how CRM activity drives and affects the wider business Proven ability to use analytics and run A/B tests to improve communications Strong background in customer re-engagement and retention strategies Experience constructing and running A/B test strategies, demonstrating incremental impact of CRM Experience using at a technical CRM (such as Hubspot, Salesforce or Klayvio) Technologically savvy and able to rapidly adapt to new tools and platforms Ability to adapt to both strategic and hands-on requirements Strong business acumen and able to focus on both creative innovation and commercial success