Job Description

• Manage online profile and SEO
• Ensure marketing priorities are delivered to timescales and within budget
• Create, deliver, and monitor end-to-end integrated campaigns across all key performance channels including PPC, Social, SEO, and CRM in line with business objectives
• Undertake detailed ongoing analysis of website performance to ensure targets are met
• Analyse campaign success and ROI, to feedback into the marketing plan and maximise campaign performance
• Manage CRM and email automation activity
• Ensure digital channel activity is maximised across B2B channels whilst developing B2C proposition
• Stay up to speed with the latest trends in digital and social media marketing, identifying new channels and technologies that can be utilised

Required Knowledge, Skills, and Abilities