Job Description

The role itself will be responsible for developing and implementing the company growth plans, managing the full ecommerce capability, optimizing all digital marketing elements and improving the overall customer experience with the business.
Overall Responsibilities:

• Designing and delivering a digital strategy
• Overseeing all aspects of digital marketing including PPC, social, SEO, CRO and CRM
• Managing a team of 3 who will be responsible for designing and executing all digital campaigns and activities
• Driving both new and existing customers through various marketing channels
• Delivering campaigns that make an impact and generate engagement across sales
• Developing initiatives in response to short-term demands
• Looking after the CRM and developing a communication strategy
• Working closely with senior management to design and deliver a transformation from offline to online
• Continually monitor and evaluate all customer experiences

Required Knowledge, Skills, and Abilities

The successful candidate for this role should have previous leadership experience and proven experience working with all aspects of digital marketing and ecommerce. It would be ideal for someone to have had to work across both online and offline channels and have experienced having to transfer from one to the other. It is desirable that you come from a Retail background, however not essential. You must be confident in managing and growing a team and prioritizing your own workload. Ideally, you will have experience using Salesforce.