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PR & Marketing Communications Executive
  • United Kingdom - Lancashire - Chorley -
1 year ago
Executive
Permanent,Full-time
Job Description
  • Support the Marketing team’s efforts to promote brands in a professional and informative manner.
  • Develop, build and implement digital strategy in line with overall marketing plan.
  • Develop social media strategy for company brands. Plan, create and implement content.
  • Manage Twitter, LinkedIn, Facebook, Instagram accounts - grow communities and interactions.
  • Respond to customer service enquiries received through social media channels.
  • Write and implement DotDigital (or other) e-newsletters.
  • Create content for the company blog.
  • Administer sponsored rider programme and feed this into engaging content for all platforms. Respond to and implement sponsorship requests as agreed with the Marketing Manager or Directors.
  • Follow the agreed campaigns reflected in the Marketing calendar.
  • PR - supplying product information and images to magazines for features. Writing press releases as necessary.
  • Support the Marketing Manager and team as necessary with planning, creative and overall brand direction and promotion.
  • Follow distinctive written styles for different brands
  • Utilise good SEO practices in web text for maximum optimisation.
  • In line with job responsibilities it may be necessary to attend events, visit sponsored riders and assist on photoshoots.

Required Knowledge, Skills, and Abilities
• Excellent copywriting skills: product descriptions, brand words, web text, press releases, blogs, editing/proofreading. • Passion for upholding the best standards of written English with excellent grammar. • Experience in writing effective copy for a variety of target audiences and media. • Customer focussed (B2B and B2C) with an innovative and proactive approach. • Experience in WordPress. • Hardworking with good attention to detail. • Willingness to learn and develop. • PC literate with good MS skills. • Working knowledge of Photoshop and Indesign would be an advantage. • Ability to work in a flexible way under pressure and to deadlines. • Attention to detail. • Have a passion for horse riding that can be objectively fed into written content.

Reference no: 46465

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