Job Description

The ROLE…

With immediate effect we are seeking an exceptional Marketing and Media Assistant to join our friendly team (we would say we’re friendly wouldn’t we!). You will support the business across a wide range of areas as outlined below. Longer term we hope you will contribute to the growth of the team, and indeed experience your own individual growth.

Primarily, this role is to support digital marketing objectives of the business (increased traffic, increased engagement, increased conversion, increased brand awareness), which in turn support our sales objectives (getting bottoms on seats at our events). You will contribute to creating, implementing and evaluating digital marketing campaigns and sales initiatives across a variety of online channels.

You will have a varied role which can be both fulfilling and demanding, and represents an opportunity to contribute to a business that positively impacts people’s lives through what we do.

Desirable Knowledge/Skills/Experience:

We are looking for a real all-rounder ideally. If you have knowledge in some of these areas, and are enthusiastic to learn in others then we would still love to hear from you.

It is essential that you have an understanding of basic sales and marketing funnel levels & principles and ideas around how to make a positive impact.

The main digital channels we use are:

• WordPress CMS (website, blog)
• Social media – predominantly Facebook, LinkedIn, Twitter & Instagram
• Email marketing and marketing automation.

Therefore, it would be useful if you have experience in the following:

• Updating and maintaining a website/blog.
• Design skills.
• Content creation and curation – video, audio and written.
• SEO principles and execution.
• Online community management.
• Conversion optimisation
• Monitoring & measuring performance, and optimising plans as you go.
• Understanding of how the marketing extends beyond the digital world, and the importance of aligning marketing and sales activity.

The below are also desirable interests:

• Personal/professional development industry
• Training and events promotion.
• Office 365 – particularly Word, Outlook, Excel

The RIGHT PERSON…

It is essential that you have:

• An enthusiasm to learn and apply new skills.
• A sense of responsibility and pride towards your work and the team you are in.
• The ability to bridge the digital and human worlds.

You will be:

• Self-starting with a real hunger to succeed and excellent work ethic.
• Highly organised and able to prioritise.
• Resourceful – able to maximise impact within the resources we have available as a small team.
• Able to adapt and be flexible within your daily role.
• A person with a can-do and problem solving approach to challenges.
• Wanting to make a valuable contribution and be an active part in the team.
• Professional yet personable, and able to adapt well in different scenarios.

Required Knowledge, Skills, and Abilities

• Updating and maintaining a website/blog. • Design skills. • Content creation and curation – video, audio and written. • SEO principles and execution. • Online community management. • Conversion optimisation • Monitoring & measuring performance, and optimising plans as you go. • Understanding of how the marketing extends beyond the digital world, and the importance of aligning marketing and sales activity.