For some clients, be the main contact with specialists as they ask questions around the brief.
Collate the specialist media plans into an overall composite plan with accompanying rationale (client presentation if relevant). Liaise with all specialists to ensure all media plans are accurate.
Oversee any changes of strategy and media plan between client and specialists
Be the main point of contact for clients and have the ability to understand client requirements, assess if it is within scope, and decide the most effective way to answer the question.
Be able to answer client questions on all specialist areas (PPC, Display, Paid Social, AV, Partnerships).
Manage process – delivering a guidance to the client, working with your direct team (AM, AE) and all specialists.
Deliver client updates, review of competitive activity
Set up code for all relevant media including purchase Order numbers
Send non- costed plans to creative agency and be the liaise with clients if there are any issues with creative availability
Send client team confirmation that campaigns are live
Construct client PCA’s(personal consling assistant) and competitive reviews
Ensuring that the direct reports are skilled up and supporting with up-skilling as required
Responsible for accurate and timely invoicing to our clients.
Ensure media plans match and invoices are accurate
Required Knowledge, Skills, and Abilities
The ability to write a clear and detailed brief
Ability to project manage as internal briefs move through the organization