Job Description

The purpose of this role is to provide strategic recommendations and manage all resources to ensure the Client’s marketing needs are met. They are viewed as a trusted advisor to client, understands and articulates client business insights and leverages to contribute ways to move business forward, lead and monitor the day-to-day activities; proactively identify new business building insights and opportunities, manage, motivate and develop their team; work with other departments to develop and execute strategies that will build the Client’s business.

• Client Planning
• Attend client briefing meetings and distil from the briefing sessions the client challenges and the role for dentsu services to deliver these challenges.
• Construct overall media strategy in answer to the client brief.
• Translate client brief into detailed internal brief (using CCS Planner) which is used to brief all internal specialist areas: AV, Offline, Display, Paid Social, PPC, Partnerships
• Be the main contact with specialists as they ask questions around the brief.
• Collate the specialist media plans into an overall composite plan with accompanying rationale . Liaise with all specialists to ensure all media plans are accurate.
• Oversee any changes of strategy and media plan between client and specialists
• Owner of client composite plan encompassing all relevant activity for a client (multiple brands etc)
• Client Management
• Be the main point of contact for clients and have the ability to understand client requirements, assess if it is within scope and decide the most effective way to answer the question.
• Be able to answer client questions on all specialist areas (PPC, Display, Social, AV, Partnerships).
• Manage PCA process – delivering a PCA to the client, working with your direct team (AM, AE) and all specialist.
• Deliver strategic review of competitive activity, QBR presentations.
• Team
• Ensuring that teams are skilled up and resourced appropriately and supporting with up-skilling as required
• Ownership of delivery of Performance Development Reviews including development plans for direct reports; proactive identification and management of performance issues.
• Operational Finance
• Responsible for accurate and timely invoicing to our clients.
• Responsibility for working and specialists to ensure media plans match MX and invoices are accurate
• Delivering effective budget control for clients

Required Knowledge, Skills, and Abilities

• Strong marketing, media and communications concepts, models, skills, practices, tools, frameworks, etc
• Strong understanding of holistic digital media concepts, propositions, Dentsu Media digital services
• Lead medium client / team
• Experience across relevant media, products and services
• Strong planning experience