Director
Full Time
Job Description
- Attend client briefing meetings and distil from the briefing sessions the client challenges and the role for dentsu services to deliver these challenges.
- Construct overall media strategy in answer to the client brief (getting support from other teams if required)
- Translate client brief into detailed internal brief which is used to brief all dentsu specialist areas: Display, Paid Social, PPC, SEO etc.
- Be the main contact with specialists as they ask questions around the brief.
- Collate the specialist media plans into an overall composite plan with accompanying rationale (client presentation if relevant).
- Liaise with all specialists to ensure all media plans are accurate.
- Oversee any changes of strategy and media plan between client and specialists
- Owner of client composite plan encompassing all relevant activity for a client (multiple brands etc.)
- Be the main point of contact for clients and can understand client requirements, assess if it is within scope, and decide the most effective way to answer the question.
- Be able to answer client questions on all specialist areas (PPC, Display, Social, etc.) and only involve specialists with clients when there is a real need to do so.
- Manage campaign analysis – working with your direct team (AM, AE) and all specialists.
- Deliver strategic review of competitive activity, QBR presentations.
- Ensuring that teams are skilled up and resourced appropriately and supported with up- skilling as required
- Ownership of delivery of Performance Development Reviews including development plans for direct reports; proactive identification and management of performance issues.
- Responsible for accurate and timely invoicing to clients
- Responsibility for working with us and specialists to ensure media plans match MX and invoices are accurate
- Delivering effective budget control for clients
Required Knowledge, Skills, and Abilities
- Delivers through others
- Influential
- Great understanding of the array of services that dentsu provides to clients
- Ability to brief effectively and challenge responses
- Builds credibility & client focused
- Makes relationships count
- Mobilizes
- Strategic rigor and viewpoint
- Quality decision making
- Commercial acumen
- EQ & IQ
- Strong marketing, media and communications concepts, models, skills, practices, tools, frameworks, etc.
- Strong understanding of holistic digital media concepts, propositions, Dentsu Media digital services
- Lead medium client / team
- Experience across relevant media, products and services
- Strong planning experience
Reference no: 89893