Lead, plan, develop, implement, and manage digital marketing campaigns. Take accountability for assigned campaigns, ensuring exceptional delivery, from creative to reporting.
Take creative ideas and develop integrated digital marketing campaigns to achieve objectives.
Develop and implement PPC campaigns across a variety of platforms.
Manage the process of planning, implementing, tracking & measuring digital marketing campaigns, taking responsibility for data and analysis, to inform new campaigns and evaluate existing campaigns.
Ensure the agency remains up to date with industry thinking.
Create documents to showcase performance and provide analysis of results.
Proactively find innovative ways to boost campaign performance.
Build strong client relationships to drive commercial growth.
Required Knowledge, Skills, and Abilities
Experience in digital campaign management from strategy to execution
Knowledge and proficiency in planning, implementing, optimizing, and reporting on PPC, paid social campaigns, and competency using Google Analytics
Attention to detail and a passion for data & analytics, as well as confidence working with numbers
Hands on experience with SEO / SEM, Google Analytics, and CRM software
Experience of digital conversion tracking implementation and monitoring
Understanding of data/audience segmentation, user journeys, and marketing funnels
A self-starter with critical thinking and problem-solving skills
Interpersonal and communication skills, with strong project management skills