Auditing EB activities, messages and usage to build a robust strategy to embed employer brand into BAU
Working alongside 3rd party agency to analyse current employer brand messaging and working to align the wider company messaging framework and updating to ensure it accurately reflects the reasons to join us in India
Working closely with India HR and TAQ leadership team to create a sustainable model to ensure ongoing attraction plans and employer brand management
Drive partnership with local Talent Acquisition, Talent scouts, Sourcing Professionals, to proactively ensure a suitable mix of channels are available to attract the best talent and build pipelines of talent against the workforce plan.
Supervise and measure the efficiency of EB / recruitment marketing campaigns against key measures of success on an ongoing basis to ensure maximum return on investment, and proactively share feedback of these results to partners within the business. Build into future strategies and recommendations
Write copy for e-communications and ad hoc requests, including local country website pages, Social media country pages, e-newsletters and campaigns for key audiences where appropriate
Working with the Global EB CoE to build sustainable methods of operating, that will ensure consistency in use of our employer brand tools, messages and frameworks
Building a 'sliding scale' of accessible tools to make sure the employer brand is flexible enough to meet the needs of differing resource and needs in each market
Create roll outs to new countries (including training, communication, stakeholder engagement and ongoing auditing) to ensure consistent use of the company brand.
Working with local and global TAQ leads and other HR/Business Partners to empower organisational change and build BAU processes and ways of working
Responsible for ensuring that the local activation and expression of the EB messages are fit for purpose for the local market and managing any changes to the look/feel of marketing collateral
Communicating progress to all key business partners utilising internal digital comms channels
Leading stakeholder engagement on brand principles and education to the business where needed
Proactively ensuring all assets are utilised, managed, and governed appropriately
Support with the selection and utilization of local vendors as required to implement all programs in line with Global guidance
Required Knowledge, Skills, and Abilities
Previous experience within a Talent Acquisition function
Deep knowledge of the general recruitment process and the changing factors that can impact the candidate experience, and campaign results.
Campaign execution and management experience
Working with external vendors
Strong relationship builder / influencer
Experience of digital recruitment marketing strategies
Experience of working in a global, sophisticated organisation
Experience in using data and recruiting forecasts to build campaign strategy
Pharmaceutical sector experience beneficial however not technically required.