About Us
CEO Motoi Oyama 82% approve of Motoi Oyama's performance Founded 1949 Company size 1,001 to 5,000 Revenue more than £7B (GBP) Industry Retail & Wholesale Link ASICS website In 1949, our founder, Kihachiro Onitsuka saw that sport had the power to uplift the minds of people in post-war Japan. It’s why we’re called ASICS. It’s an acronym from the Latin phrase Anima Sana In Corpore Sano, or a Sound Mind in a Sound Body. Today, our founding philosophy is still at the heart of everything we do. We believe that movement can uplift the world. That’s why we continue to develop quality products to support more people to move for body and mind.