About Us

Still a family run business bet365 is one of the largest privately owned companies in the UK. Founded in 2000 in North Staffordshire, we are one of the world's leading online gambling companies with over 80 million customers worldwide employing more than 6,000 people. Through the vision and determination of bet365's founder, Denise Coates CBE, the business has grown and is evolving continuously. From a marketing perspective, bet365 is an instantly recognisable and trusted brand, both in the UK and across the rest of the world. Another aspect of our continued success is the focus on our customers. We pride ourselves on providing first class service to our customers wherever they are in the world. We employ excellent Customer Service teams to assist in all 21 languages that we support. Innovation continues to be the lifeblood of our Business. Our team of developers work in-house to provide the technological advances that enable us to keep ahead of the competition. In releasing the latest significant improvements, we now offer our most advanced app and website ever, with ease of navigation and an intuitive interface tailored to the sports on which our customers prefer to bet. We provide a market leading In-Play product offering more markets on more sports than anyone else, ranging from Soccer and Tennis to Beach Volleyball. Above all, we believe that giving our staff the freedom to innovate is key to our success.