Execute all elements of the email marketing campaigns: segmenting the database, creating target lists, campaign building, including template design, calls-to-action, landing pages, forms, automation flows, etc. in collaboration with the field marketing team
Troubleshoot any aspect of the marketing automation implementation, including but not limited to: errors with data imports, sync failures, error in campaigns execution, etc.
As one of our experts, ensure we are using the marketing automation software to its full potential
Develop analytics (dashboards, reports) to measure the effectiveness of all channels used in company and for all database segments
Segment prospect and customer database based on demographics, behaviors like past engagement and website interactions (content downloads, site page visits, etc.) and lifecycle status
Work to minimize list decay and unsubscribes while increasing productivity and deliverability of our emails
Develop documentation and road maps for lead nurture processes, A/B tests, and promotions to hack growth
Find new approaches to lead nurturing, including but not limited to channels like email, social media, blogging, and events
Create and implement new projects and creative ideas that help improve customer conversion rates
Work alongside other marketers including content producers to help distribute content that educates and entertains our audience
Own the overall contact reach and data build strategy
Build solid relationships and provide continual communications with the rest of the marketing team
Disseminate marketing automation best practice in the team through documentation and leading team meetings
Example Metrics
- Click-Through Rates - the proportion of the audience who clicked on one or more links contained in a lead nurturing email message
Reference no: 39014
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