About Us

Ours is a vibrant, family-owned spirits company, nurtured by seven generations of the Bacardí family. We are the largest, privately held spirits company. Bacardi was founded in 1862 in Santiago de Cuba, when Don Facundo Bacardí Massó revolutionized the spirits world by creating the world’s first light-bodied rum. His fearless, bold and entrepreneurial spirit lives on in Bacardi today. From humble beginnings in a small tin-roof distillery in Cuba to a global company with a portfolio of more than 200 of the world’s best brands and labels including BACARDI® rum, GREY GOOSE® vodka, PATRÓN® tequila, MARTINI® vermouths and sparkling wines, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, CAZADORES blue agave tequila, WILLIAM LAWSON’S® whisky, ERISTOFF® vodka and many others. Today we are an extended family of more than 7,000 employees (affectionately known as Primos – Spanish for cousins) across the globe. OUR CULTURE We share the passion and entrepreneurial flair of our founders and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean? • Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate. • Family; We treat each other, and our communities, like Family. Always. • Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work. When you join Bacardi, you become part of our family and gain more than just a job. We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean? • Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate. • Family; We treat each other, and our communities, like Family. Always. • Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work. When you join Bacardi, you become part of our family and gain more than just a job. Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.