About Us
The ‘No Ordinary Designer Label’ Story Having launched as a shirt specialist of some repute in Glasgow Ted Baker quickly became the place to buy some of the very best contemporary men's shirting around. From the beginning Ted has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humour, so much so in fact that the first stores used to provide a laundry service for every shirt purchased – something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. Everything produced under the Ted Baker name has his personality woven into its very heart. • Ted Baker is one of the fastest-growing leading lifestyle brands in the UK. • The collections have expanded rapidly since its beginnings as a menswear brand in Glasgow in 1987. • Today Ted Baker offers a wide range of collections including: Menswear, Womenswear, Global, Endurance, Accessories, Fragrance, Footwear, Eyewear and Watches. • Ted Baker has a portfolio of stores in the UK and USA and is also present in leading department stores. • After signing three new territorial license agreements in 2006 and initially opening stores in Hong Kong, Singapore and Dubai we've continued our expansion in 2007 with the opening of a further store in Hong Kong, Singapore, Bangkok, three in Kuala Lumpur and two each in Dubai and Jakarta. We also have locations in Taiwan and Bangkok. Our Mission is to build a successful company through the creation of a leading designer brand. By conducting ourselves in an efficient and courteous manner and by maintaining Ted’s high standards and integrity, we pride ourselves in always being in a position to satisfy the needs of our customer. In order to protect the ethos and persona for which we have gained an enviable reputation, we always ask ourselves the question: ‘Would Ted do it that way?’**